2010년 9월 14일 화요일

Blog assignment 2 : Persona on 'Jina-like' or 'Jina-ish' people

Persona about Jina ( 'Jina-like'  'Jina-ish' people )

Sensitive, active , smart and beauty-holic students
<Jina>



General profile
Gender : Female
Country : Korea
Age : 20
Occupation : College Junior student
Abroad experience : China(lived for 4 years ) / Singapore (Educational contest) / England(Orchestra tour) / USA(Studying abroad program)
Language : Chinese(Basic) / English(Fluent- international school experienc)
Persona classification : Asian(Korean) female college students type A

Description
 She is 20years old girl who is junior student in college, who spent freshman and sophomore years with a lot of college student experiences such as hanging around with friends, shopping, meeting people, partying, drinking, going out boyfriends, part time jobs, traveling etc. However, she also studies hard to get high grades in college because she doesn’t want to get behind from other students. She wants to manage both studying at doing activities well, also she tries to stay fit with exercising. She is strict at herself and on managing time, and dreams for successful future career. She is passionate and young, and tries to be seen strong, mighty and independent. She likes things that make her look professional and self disciplined. She wants to balance her studying, health, and friends well. Also, she is very sensitive to other people’s attention. After entering the college, she is interested in making herself up with clothes, cosmetics, shoes. She likes shopping and earns money from part time job to purchase expensive beauty related stuffs that she wants to buy. She seems little bit extravagant on buying clothes and cosmetics, but she is satisfied with it. She is very sensitive to latest fashion style, and she wants to become a professional working woman in the future.

Personality
 She is full of drive in everything she does, if she thinks it’s helpful to her in some way. Se actively participates in career related meetings, and tries to do her best. She is bright and good at communicating with various people. But she makes some mistakes in personal relationships and she is experiencing it. She’s particular on what she buys, what she eats, and who she is with. She wants to be in charge of choosing selections from the group, and she speaks her voice.
 She has close relatioanship with her mother. Her mother has powerful influence on her choices. She gets advice from her mother about personal hardships, and she relies on her a lot. For buying expensive products that she needs, her mother is in charge of deciding whether to buy it or not.

Interests

- She is mainly interested in trend and fashion. She likes shopping, and collecting shoes. Also she is very interested in cosmetics.
- Recently, after turning into junior year, she is very interested in career information. She now wants to study harder and focus on preparing for getting a job.
- She tries to go to the gym every day to stay in fit and she is very sensitive to her appearance and body. She is also interested in low calorie food and diet related information since she wants to stay healthy.
- She buys high-tech gadgets such as laptop, mobile phone, mp3 player
- She is interested in international relationship, opportunities going abroad, she wants to broaden her views and wants to move around the world
- she likes to meet male friends and hang out with them. Also she is interested in looking for good looking males
- interested in dancing and singing and wants to improve her artistic skills, learn instruments as hobby
- like drinking with people, go to bars , but controls herself not to get drunken
- she is particular on fashion brands, and she wishes to buy fancy brands but they are expensive and too much for her to afford. She knows that it doesn’t go along well with girls around that age
- She cares about her family members and buy a lot of stuffs for family. She takes anniversaries seriously, and always prepares gifts and surprise parties for her family events
- she likes visiting famous and delicious restaurants / she looks for information about good food places
- wants to travel and find about unknown world

Goals and Needs
-likes to get a trendy job / wants to be professional business woman / looking for efficient way to get information about career
-wants to travel around the world / looking for travel information /

Life style
Fashion- Shopping/ collecting / make-up /
Activity – gym /running/ jogging / yoga / dieting /
Meeting – friends/ coffee / party / opposite genders /
Leisure time – movie / dating / travelling/
Vacation – part time job/ self-improvement / learning /
Studying habit – library / café / laptop / for good grades/

댓글 1개:

  1. Jina,

    Your international experiences are impressive. No wonder those experiences would influence on your persona in many aspects. Your second post provides a rich information about your persona within well-organized categories. Length was sufficient as well. I'm sure that marketers can find a number of insights from your post. Keep up the good work!

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